client: DRUG AWARE/Strong spirits strong mind
Agency: 303MULLENLOWE
How we prevented young minds from being filled with smoke and lies
The Brief
Drug Aware needed to find a no-nonsense way of educating people aged between 16 and 24 on the lasting impact smoking cannabis can have on their developing brains.
The Response
We created a simple yet highly memorable visual device – a developing brain made of balloons – to show how cannabis negatively impacts this delicate process.
Accolades
Campaign Brief Awards - Finalist (Digital Campaign of the Year)
