Client: South West Edge
AGENCY: 303mullenlowe
How we sent four South West locals on a road trip fit for a Queen
The Brief
WA’s South West Edge road trip is a hidden gem on the Australian tourism landscape but unfortunately it isn’t on many people’s bucket list.
The Response
To show the uniqueness of the area to interstate travellers we sent the regions most unique asset, the eclectic locals, along the South West Edge to see the sights and get up to some mischief along the way.
Accolades
AWARD Awards - Silver (Street Casting) Campaign Brief Awards - Best Digital Media Campaign Mumbrella Tourism Awards - Winner (Award for Bravery) Mumbrella Tourism Awards - Winner (Best Use of Native or Content Marketing) Mumbrella Tourism Awards - Shortlist (Ad Campaign of the Year) PADC - Silver (Best Use of Social Media) PADC - Silver (Film Campaign) PADC - Bronze (Integrated Campaign) WA Screen Culture Awards - Innovation in Commercial Content
Video
What happens on the road, stays on the road. Unless you film every second of the trip.
Social
Following South West Edge on social media also meant following the Queens. Just in case you weren’t, we had Joel Creasey check in with them live on the radio every day of the trip.
Photography
