CLIENT: lotterywest
AGENCY: 303MULLENLOWE
How we relaunched an iconic brand for a new outlook on wealth
The Brief
Powerball had a long history of showing people the epitome of wealth was sports cars, yachts and mansions. But people’s attitude towards money have changed. It’s not about extravagant displays of wealth anymore, rather the attitude shift that a Powerball win affords.
The Response
Powerballin’; an attitude toward life that you only get from true financial freedom.
Brand TVC
Awards
Best Integrated Campaign - Campaign Brief Awards 2024 Best Television Campaign - Campaign Brief Awards 2024 Best Radio - Campaign Brief Awards 2024
Tactical TVC
Radio
Print/OOH
