Client: LOTTERYWEST
Agency: 303mullenlowe
How we launched the first new lotto game in almost 10 years
The Brief
With a new game to launch, Lotterywest needed a campaign that appealed to younger demographic and illustrated the sense of wonder you feel when you buy a lotto ticket.
The Solution
Possibility in your pocket is a campaign that shows the effect having a lotto ticket can have on your everyday life.
Video
Accolades
Campaign Brief Awards 2024 - Finalist (Integrated Campaign - Brand)
Outdoor
Social